Good for Everyone Every Day
We believe in making good happen for everyone. And that Coloradans can do so any time they want on ColoradoGives.org, not just for Colorado Gives Day.
We launched a paid advertising campaign to increase awareness around year-round giving on ColoradoGives.org. We want to share resources you can use to leverage our campaign to connect with your donors and remind them that any day is a good day to support your nonprofit.
Let’s help Coloradans create good for everyone – every day – and make an even greater impact, together.
Quick Links: Campaign Language | Radio Scripts | Social Media & Digital Assets | Print Ads | Email Messaging
Campaign Language
The campaign is called Good for Everyone Every Day. Check out the campaign theme and messaging. Choose the ones that best align with your mission and impact priorities.
We believe in making good happen for everyone.
And that Coloradans can do so any time they want.
Making a difference on the cause they care about doesn’t have a deadline. It’s not reserved for only one day or one event. Giving is something you can do any day. And the ripple effects last year-round.
Some people might not realize the impact they can make. Today. Tomorrow. Any day. Each and every person has the power to help people, animals, their state and even the planet.
Colorado Gives Foundation is here to help create good for everyone. Every day. And to tell those stories to inspire more good.
Because together, we all can make a bigger impact than we know.
When talking with donors about how to find your organization on ColoradoGives.org, you can use these messages:
If you’re using the free Donation Widget: This keeps donors on your site while still using ColoradoGives.org to donate and take advantage of our low processing fees. Details to add this to your site can be found here.
Visit [your nonprofit’s website URL] and donate using the donation form on our site.
If you’re using the Embeddable Donation Form: You can add a more robust donation form to your website for just $19/month. The form can be embedded directly on your home page and donations process through ColoradoGives.org to take advantage of our low processing fees. Additional details can be found here: https://www.coloradogives.org/p/pricing
Visit [your nonprofit’s website URL] and donate using the donation form on our site.
If you’re asking people to visit ColoradoGives.org, you can direct them to your ColoradoGives.org url or encourage them to visit the site and search for your organization.
Visit ColoradoGives.org, search for [Your organization’s Name] to donate
You make a bigger impact than you know.
Any day is a good day to give.
Every day is another day to make an impact.
Start a ripple effect of good.
Together, we can make a big impact.
Think of how much good can be done when any day is a giving day.
Good for everyone starts with you.
Make any day a good day to give.
Giving is good any day of the year.
Turn any day into the best day of the year.
Any day is a good day to give. Go to ColoradoGives.org today. Or tomorrow. Or any time.
You don’t need a special occasion to give. Making a difference is an everyday event. Give any time, any day, all year, at ColoradoGives.org.
Year-round giving makes a bigger impact than you know. Donate today, or any day, at ColoradoGives.org.
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Videos
30-Second Ads
15-Second Ads
Radio Script
Use this radio script and customize it by opening with your own story of giving. You can also use the script as talking points.
Colorado Gives Day is in December, but you can make any day a good day to give.
Donate on ColoradoGives.org right now and support [Insert your organization’s name, ex. “Dinosaur Ridge”].
You’ll be making a bigger impact than you know by [insert your impact community, ex. “protecting our state’s fossils and preserving dinosaur tracks for generations to come.”]
ColoradoGives.org gives you flexible, convenient and safe online giving to all the causes you care about, all in one place.
So donate today, or any day, at ColoradoGives.org and search [Organization Name, ex. “Dinosaur Ridge”] and make a difference now.
Social Media + Digital Assets
You can use these free Canva templates to customize social posts for your organization, while making the connection to the year-round campaign for greater visibility.
Canva: Square Social Posts
Canva: Instagram Story Posts
Print Ads
Print ads and artwork templates are available by request. If you’re interested, we can provide the source files for you or your designer to customize. Please submit a request.
Email Messaging
Customize these email messages for your audience using your mission and impact language. You’ll be reminding people that any day is a good day to give and inviting them to support your year-round with a one-time donation or a recurring gift on your fundraising page on ColoradoGives.org.
Dear [Donor Name],
You believe in making good happen – and you can do so any time you want.
Supporting [your mission] doesn’t have a deadline. It’s not reserved for only one day or one event. Your generosity can create positive change every single day, and the ripple effects last all year-round.
Imagine the difference you can make today. Tomorrow. Any day. You have the power to help [specific impact related to your mission], no matter the time of year.
Your kindness has a greater impact than you know.
[Donate Today Button – Your ColoradoGives.org Fundraising Page]
Thank you for your continued support and dedication to our mission.
Dear [Donor Name],
You can make any day a great day to give. Supporting [your mission] doesn’t have a deadline. It’s not reserved for only one day or one event. Your generosity can create positive change every single day, and the ripple effects last all year-round.
Donate today to help [specific impact related to your mission]. Or donate tomorrow. Or set up a recurring donation and give regularly.
Because any day is a good day to give.
[Give Today Button – Your ColoradoGives.org Fundraising Page]
Thank you for your continued support and dedication to our mission.
