Year-Round Giving Toolkit

Good for Everyone Every Day

We believe in making good happen for everyone—and that Coloradans can give any time on ColoradoGives.org, not just on Colorado Gives Day.

Colorado Gives Foundation is launching a paid media campaign (April – June 2025) to raise awareness of year-round giving on ColoradoGives.org. You can leverage the awareness we’re creating to drive traffic to your nonprofit’s fundraising page by using these resources. These tools will help you connect with your donors and remind them that any day is a good day to give.

Quick Links: Campaign Language | Colors | Email Templates | Social Media Templates | Radio Script | Print Ad

Campaign Language

The campaign is called Good for Everyone Every Day. Choose the messaging that best aligns with your mission and impact priorities.

Download Campaign Language

We believe in making good happen for everyone. 

And that Coloradans can do so any time they want. 

Making a difference on the cause they care about doesn’t have a deadline. It’s not reserved for only one day or one event. Giving is something you can do any day. And the ripple effects last year-round.

Some people might not realize the impact they can make. Today. Tomorrow. Any day. Each and every person has the power to help people, animals, their state and even the planet. 

Colorado Gives Foundation is here to help create good for everyone. Every day. And to tell those stories to inspire more good.

Because together, we all can make a bigger impact than we know.

When talking with donors about how to find your organization on ColoradoGives.org, you can use these messages:

If you’re using the free Donation Widget: This keeps donors on your site while still using ColoradoGives.org to donate and take advantage of our low processing fees. Details to add this to your site can be found here

Visit [your nonprofit’s website URL] and donate using the donation form on our site.

If you’re using the Embeddable Donation Form: You can add a more robust donation form to your website for just $19/month. The form can be embedded directly on your home page and donations process through ColoradoGives.org to take advantage of our low processing fees. Additional details can be found here: https://www.coloradogives.org/p/pricing

Visit [your nonprofit’s website URL] and donate using the donation form on our site.

If you’re asking people to visit ColoradoGives.org, you can direct them to your ColoradoGives.org url or encourage them to visit the site and search for your organization. 

Visit ColoradoGives.org, search for [Your organization’s Name] to donate

You make a bigger impact than you know.

Any day is a good day to give. 

Every day is another day to make an impact. 

Start a ripple effect of good. 

Together, we can make a big impact. 

Think of how much good can be done when any day is a giving day.  

Good for everyone starts with you. 

Make any day a good day to give.

Giving is good any day of the year.

Turn any day into the best day of the year.

Any day is a good day to give. Go to ColoradoGives.org today. Or tomorrow. Or any time. 

You don’t need a special occasion to give. Making a difference is an everyday event. Give any time, any day, all year, at ColoradoGives.org.

Year-round giving makes a bigger impact than you know. Donate today, or any day, at ColoradoGives.org.

Colors

Hex #F89728

RGB 248 151 40

CMYK 0 48 95 0

PMS 1235 C

Hex #00A871

RGB 0 168 113

CMYK 100 0 33 34

PMS 340 C

Hex #434090

RGB 67 64 144

CMYK 85 85 0 10

PMS 7672 C

Email Templates

Customize these email templates to reflect your mission and impact. Remind your supporters that any day is a good day to give, and invite them to make a one-time or recurring donation on your ColoradoGives.org fundraising page.

Download Email Templates

Hi [Donor Name],

Every day is another day to make an impact.

Supporting [your mission] isn’t limited to one day or one event. Your generosity fuels lasting change every single day, and its impact reaches far beyond the moment you give.

Imagine the difference you can make today. Tomorrow. Anytime. Your support helps [specific impact related to your mission], no matter the time of year.

Because when you give, you create a ripple effect of good.

[Donate Today] (Link: Your ColoradoGives.org Fundraising Page)

Thank you for being part of this ongoing impact.

[Your Name]

[Your Organization Name]

Hi [Donor Name],

Giving doesn’t have to wait. Any day is a good day to make a difference.

Your support of [your mission] has the power to create change—not just once a year, but all year long. Whether you give today, tomorrow, or set up a recurring donation, your generosity helps [specific impact related to your mission].

Choose your day to give. Or make every day count with a recurring gift.

[Give Today] (Link: Your ColoradoGives.org Fundraising Page)

Together, we can create good for everyone—every day.

Thank you for your continued partnership.

[Your Name]

[Your Organization Name]

Social Media Templates

Customize these free Canva templates to create social posts that align with the year-round giving campaign, helping your organization reach more supporters.

Post Captions:

  • You make a bigger impact than you know, and even a little goes a long way when you give year-round! Set up a monthly donation and see how small gifts add up to big impact. Give today: [your ColoradoGives.org fundraising link]
  • Giving back isn’t just for the holidays! Any day is a good day to give, and your support makes a difference every single day. Make giving a habit and help us [impact specific to your mission]. Make your impact today: [your ColoradoGives.org fundraising link]
  • Start a ripple effect of good. Making a difference starts with small, consistent acts of generosity. Join our community of monthly donors and fuel our mission to [your mission] all year long: [your ColoradoGives.org fundraising link]

Need help customizing the templates?

VIEW CANVA TUTORIAL

Need help customizing the templates?

VIEW CANVA TUTORIAL

Radio Script

Use this radio script and customize it by opening with your own story of giving. You can also use the script as talking points.

Download Radio Script

VO: Colorado Gives Day is in December, but giving back doesn’t have to wait. You can make any day a good day to give.

Donate today at ColoradoGives.org and support [your organization’s name, ex. “Dinosaur Ridge”].

Your gift helps [specific impact related to your mission, ex. “protect Colorado’s fossils and preserve dinosaur tracks for generations to come”].

ColoradoGives.org makes giving easy, flexible and secure—all in one place.

So why wait? Give today—or any day—at ColoradoGives.org. Just search [your organization] and make an impact now.

Use this customizable print ad template to promote year-round giving in your community. Download, personalize, and print to display at events, in your office, or anywhere supporters will see your message.

Need help customizing the templates?

VIEW CANVA TUTORIAL

Campaign Video Ads

Check out the 30-second and 15-second ads highlighting year-round giving, which will be featured in our paid media campaign.

30-Second Ads

15-Second Ads