Colorado Gives Day 2025 | Marketing + Advertising Toolkit
Assets and resources to help you raise awareness during this statewide movement
Visit our Nonprofit Resource Page for valuable Colorado Gives Day insights, engaging webinars, and fundraising tools for year-round giving.
Quick Links: Campaign Guidelines | Email Templates | Social Media Templates | Proclamation + News Release Templates | Advertising Assets | Good for Business Challenge
Campaign Guidelines
Colors
Hex #FFC429
RGB 255 196 41
CMYK 0 24 94 0
PMS 123 C
Hex #F89728
RGB 248 151 40
CMYK 0 48 95 0
PMS 715 C
Hex #434090
RGB 67 64 144
CMYK 85 85 0 10
PMS 7672 C
Tagline + Headlines
Easily the best day to give.
Headlines:
- The need is great. The moment is urgent.
- Give today to change someone’s tomorrow.
- It only takes a little to make a big impact.
- Join the wave of generosity.
- Let’s create a magnitude of good together.
- Imagine the amount of good we can do together.
- Think of how much good can be done today.
- Give to what matters to you most.
- Be a part of the statewide giving movement.
- One day. One community. One powerful movement.
(Use on Dec. 9 only)
Key Messages
- Colorado Gives Day is Tuesday, December 9.
- Early giving begins November 1.
- Colorado Gives Day is the biggest 24-hour giving movement in the state and one of the most successful giving days in the nation.
- In 2024, more than $54 million was raised for Colorado Gives Day to support Colorado nonprofits.
- Colorado Gives Foundation, with presenting sponsor FirstBank, started Colorado Gives Day in 2010 to increase charitable giving to support Colorado nonprofits, raising over half a billion dollars to date.
Donor Engagement Resources
These guides are designed for to help you engage donors on Colorado Gives Day—showing gratitude through effective donor appreciation strategies and maximizing impact by securing and setting up matching gifts on ColoradoGives.org.
Calendar + Checklist
Email Templates
Subject Line: Join the statewide movement of Colorado Gives Day
Preview Text: Thousands of Coloradans are creating positive change, and you can too.
Dear [Donor Name],
Colorado Gives Day is the biggest giving event in the state, and it’s an opportunity for you to join other Coloradans who are coming together to make a meaningful impact. This year, we need your support more than ever, your gift can help [highlight specific Colorado Gives Day outcome, e.g., “more children have safe spaces to learn” or “families receive the crucial support they need”].
Early Giving Starts Today
From November 1 through December 9, every donation you make is boosted by a $1M+ Incentive Fund, thanks to Colorado Gives Foundation and FirstBank. The more we raise, the bigger our share. Plus, if you set up a new monthly recurring donation, Colorado Gives Foundation will match your first monthly gift up to $100 (and up to $250K total across all organizations)! It’s an exciting way for you to double the impact of your continued support.
How to Get Started:
- Visit our donation page at [Your ColoradoGives.org donation page URL].
- Click ‘Donate’ and choose to do a one-time donation or select the option for a monthly donation.
- If you select monthly, your donation will be matched automatically.
Last year, we raised [amount raised]. Let’s make this year even bigger—to help us raise [goal].
With gratitude,
[Name]
[Title]
Subject Line: You [insert donor impact] last year—will you do it again?
Preview Text: Join the statewide giving movement and make your impact today.
Dear [Donor Name],
Thank you for your generosity last year, your impact made it possible for us to [highlight specific Colorado Gives Day outcome, e.g., “provide more children with safe spaces to learn” or “help more families receive crucial support”]. This year, we need your support more than ever.
Early Giving Starts Today
From November 1 through December 9, every donation you make is boosted with a $1M+ Incentive Fund, thanks to Colorado Gives Foundation and FirstBank. The more we raise, the bigger our share. Plus, if you set up a new monthly recurring donation, Colorado Gives Foundation will match your first monthly gift up to $100 (and up to $250K total across all organizations)! It’s an exciting opportunity for you to double the impact of your continued support.
How to Get Started:
- Visit our donation page at [ColoradoGives.org donation page URL].
- Click ‘Donate’ and choose to do a one-time donation or select the option for a monthly donation.
- If you select monthly, your donation will be matched automatically.
Last year, we raised [amount raised]. Let’s make this year even bigger—to help us raise [goal].
With gratitude,
[Name]
[Title]
Subject Line: This GivingTuesday, Be a Hero for [Nonprofit Cause]
Preview Text: Give today on GivingTuesday and make your gift go even further!
Dear [Donor’s Name],
Today is GivingTuesday—a day created in 2012 to simply encourage people to do good. Since then, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate and celebrate generosity! And you can make that impact felt in our community today. When you give to us through ColoradoGivesDay.org today, your support allows us to [insert specific impact here, e.g., “provide more meals for children in need” or “fund critical community programs”].
Here’s why giving today matters:
- Your gift goes further. Every donation boosts our chance to earn extra funds from the Colorado Gives Day $1M+ Incentive Fund.
- You set the momentum. Giving early helps us build energy and reach our goals before the big day.
- We need your help now more than ever to [insert need specific to your nonprofit].
How to Give:
- Click here: [Link to Your Colorado Gives Page]
- You set the momentum. Giving early helps us build energy and reach our goals before the big day.
- Share the love—invite friends and family to join in!
Your generosity today will have a lasting impact, helping us [specific impact relevant to your organization]. Together, we can make a lasting difference.
Thank you for being a part of this movement!
With gratitude,
[Your Name]
[Your Title]
Subject Line: Tomorrow is Colorado Gives Day—let’s [specific impact related to your mission, e.g. “feed more families” or “rescue more dogs” or “care for more seniors”] together!
Preview Text: Join the wave of generosity sweeping across our state. Every gift counts.
Dear [Donor Name],
Tomorrow, December 9, is Colorado Gives Day—your chance to make a lasting difference in our community. Join thousands of Coloradans in this statewide wave of generosity!
We need your support now more than ever to help us [highlight specific outcome, e.g. “provide more children with safe spaces to learn” or “give families the crucial support they need”]. For example, [share a short, compelling story or example of how donations will make an impact]. Together, we can reach our goal of [$XX,XXX] and create real change.
Exciting Prizes Await!
- Donate $100 or more on Colorado Gives Day and be entered to win a Southwest Airlines voucher ($400 value). One winner will be announced every hour!
- A bonus round-trip ticket will be awarded after midnight to a donor who gave $100 or more throughout the day.
- There will be Power Hours where 15 nonprofits have a chance to win an extra $2,000. Help boost our chances by giving between the hours of [your chosen Power Hour: 7-8 a.m., 10-11 a.m., 3-4 p.m., 7-8 p.m., or 10-11 p.m.].
After making your gift, inspire others by sharing why you give. Tag us on social media at [your nonprofit’s social handle] and use #ColoradoGivesDay and #WaveofGenerosity to spread the joy.
Thank you for your generosity and for being a driving force behind the success of Colorado Gives Day. We couldn’t do it without you!
With gratitude,
[Name]
[Title]
Subject Line: Thank you for helping us [specific impact related to your mission, e.g. “feed more families” or “rescue more animals” or “care for more seniors”]!
Preview Text: Together, we raised [$XXX] and made a real difference.
Dear [Donor Name],
Because of your generosity on Colorado Gives Day, we raised over [$XXX]! From the bottom of our hearts, thank you for joining this statewide movement and helping create lasting change.
Your support for [nonprofit name] directly helps [your mission, e.g., “provide safe spaces for homeless youth”, “care for struggling families”, “rescue more animals”] and allows us to continue vital programs that help our communities thrive every day.
With amazing supporters like you, we’re able to [specific impact story/example]. Your gift truly makes a difference.
Thank you for being a crucial part of this success. You showed up in a big way when we needed it the most, and we couldn’t do it without you!
With gratitude,
[Name]
[Title]
Subject Line: Your monthly gift is already making twice the impact!
Preview Text: Thanks to your generosity and the match, your support will go even further.
Dear [Donor Name],
On Colorado Gives Day, you became a monthly donor, and your first gift was matched by Colorado Gives Foundation! That means your generosity is already working twice as hard to fuel our work to [your mission, e.g., “provide safe spaces for homeless youth,” “care for struggling families,” “rescue more animals”].
By choosing to give monthly, you’re helping us plan ahead, respond to needs quickly, and sustain vital [cause] programs that our community relies on every day. Because of generous donors like you, we will be able to [insert specific initiative] in 2026.
Your commitment ensures lasting change—not just today, but every month. Thank you for joining us on this journey and for becoming a critical part of our mission.
With gratitude,
[Name]
[Title]
Social Media Templates (English + Spanish)
Post Captions:
- Colorado Gives Day is here! Join us in [insert mission] and make an impact today. Your gift helps [insert your CGD goal, e.g., “provide meals to families in need”]. Donate now at [ColoradoGives.org/YourURL]. #ColoradoGivesDay #WaveofGenerosity
- Be part of the wave of generosity this Colorado Gives Day! Your gift helps [insert mission/goal, e.g., “support local students through after-school programs”] and brings us closer to [insert CGD goal, e.g., “every child reaching their full potential”]. Give today at [ColoradoGives.org/YourURL]. #ColoradoGivesDay #WaveofGenerosity
- Every gift matters, and together we can [insert CGD goal, e.g., “expand access to clean water”]. Celebrate Colorado Gives Day by supporting our mission to [insert mission/goal]. Donate at [ColoradoGives.org/YourURL] and help us make a difference. #ColoradoGivesDay #WaveofGenerosity
Post Caption:
- Your impact can go even further this Colorado Gives Day! When you start a monthly gift, Colorado Gives Foundation will match your first donation up to $100! With $250K in matching funds available statewide, now is the best time to give monthly. Set up your recurring donation today at [ColoradoGives.org/YourURL]. #ColoradoGivesDay #WaveofGenerosity
Post Captions:
- FirstBank’s Trivia Week is back, Dec. 1-5! Play along on their blog for a chance to win an extra $1,000 for [Nonprofit Name]! Don’t miss your shot to show off your trivia knowledge and boost our impact this Colorado Gives Day. #ColoradoGivesDay #WaveofGenerosity
- It’s Power Hour time! When you donate to [Nonprofit Name] between [insert your chosen Power Hour: 7–8 am, 3–4 pm, 7–8 pm or 10–11 pm], you’ll help us compete for an extra $2,000 prize. Your gift during this hour could make an even greater impact. Make your donation at [ColoradoGives.org/YourURL]. #ColoradoGivesDay #WaveofGenerosity
Post Caption:
- Today is #GivingTuesday, a global day of generosity that inspires people everywhere to give back! Did you know your gift to [Nonprofit Name] also counts for Colorado Gives Day? That means it’s eligible for special prizes and part of the $1 million+ Incentive Fund—making your donation go even further. Give today at [ColoradoGives.org/YourURL]. #ColoradoGivesDay #WaveofGenerosity
Post Caption:
- We did it! Thanks to your incredible support, [Nonprofit Name] raised [$XX,XXX] on Colorado Gives Day! Every gift helps us [insert impact statement—e.g., serve our community, fund programs, support those in need]. We’re so grateful for our generous donors and for being part of this statewide wave of generosity. #ColoradoGivesDay #WaveofGenerosity
Proclamation + News Release Templates
A proclamation is a formal statement from your city or county recognizing Colorado Gives Day and your organization’s impact. Request one by submitting the sample proclamation through your city or county website, confirming with staff, and attending the meeting when it’s read.
Proclamation – Colorado Gives Day
WHEREAS, Colorado Gives Foundation is dedicated to strengthening communities across Colorado by connecting donors and nonprofits on ColoradoGives.org through year-round giving and Colorado Gives Day; and
WHEREAS, Colorado Gives Day has supported thousands of nonprofits for more than 15 years raising more than $524.6 million; and
WHEREAS, this year, the need has never been greater for nonprofits and neither has our chance to easily give to change someone’s tomorrow; and
WHEREAS Colorado Gives Foundation created Colorado Gives Day to celebrate the impact of coming together and supporting our local communities; and
WHEREAS We recognize the more Colorado gives, the more Colorado thrives when people can donate to the nonprofits they care about on what is easily the best day to give; and
WHEREAS, Colorado Gives Day will be celebrated on Tuesday, December 9, 2025 with early giving beginning November 1, 2025; and
WHEREAS, [ADD YOUR ORGANIZATION HERE: share your mission, impact, and how you help your community thrive]; and
WHEREAS, the people of Colorado are encouraged to participate in Colorado Gives Day, because no matter who you give to or how much you give, the result is the same – we all get to celebrate the magnitude of good we create together; and
WHEREAS, everyone is encouraged to visit ColoradoGivesDay.org to learn more and make donations. NOW, THEREFORE, we, [NAME OF GOVERNING BODY OR OFFICIAL], do hereby proclaim Tuesday, December 9, 2025 as Colorado Gives Day in [CITY/COUNTY], and encourage all residents to join in this wave of generosity that strengthens Colorado.
A press release is a public announcement shared with local media to highlight your organization’s work and connect it to Colorado Gives Day. Draft your release using the sample template, add quotes or details specific to your mission, and send it to local newspapers, radio, or TV outlets to generate community awareness.
Contact:
[CONTACT NAME]
[CONTACT ORGANIZATION]
[PHONE]
[EMAIL]
[ORGANIZATION NAME] Joins a Statewide Wave of Generosity Growing Across Colorado for Colorado Gives Day – Dec. 9, 2025
[City], Colo. – [ORGANIZATION NAME] is excited to announce their participation in Colorado Gives Day 2025 happening on Tuesday, Dec. 9.
Last year, more than 95,000 donors donated $54.8 million for Colorado Gives Day, creating a powerful wave of generosity across the state benefiting nonprofits, proving Colorado Gives Day as one of the largest giving events in the nation and Colorado’s biggest day of giving.
Giving for Colorado Gives Day begins Nov. 1 and runs through 11:59 pm on Dec. 9, 2025. During this period, every donation is boosted by a $1 million+ Incentive Fund and gives nonprofits the chance to win part of $100,000 in prizes made possible by Colorado Gives Foundation and presenting sponsor, FirstBank.
[INSERT YOUR ORGANIZATION’S STORY HERE – e.g., why you’re participating, your fundraising goal, how donations will support your mission, what Colorado Gives Day means to your nonprofit and/or examples of past impact.]
“Quote from your spokesperson about why Colorado Gives Day is important to your community, the people you serve, or your mission,” said [Name, Title].
Businesses are also invited to join the movement through the Good for Business Challenge where companies can be one of 25 businesses to have their $1,000 donation matched with another $1,000.
Donors who set up a new recurring donation on ColoradoGivesDay.org for [YOUR NONOPROFIT] will get their first month’s donation matched up to $100 from Colorado Gives Foundation.
Support [ORGANIZATION NAME] with a donation starting Nov. 1 at [INSERT YOUR COLORADOGIVES.ORG URL].
For more information about Colorado Gives Day, visit ColoradoGivesDay.org.
About [ORGANIZATION NAME]
[Insert your organization’s boilerplate – who you are, your mission, and your impact in the community.]
Advertising Assets
Coming Soon in October.
Colorado Gives Day Announcer Reads
:15 Announcer Read
Imagine the amount of good we can do together.
Colorado Gives Day is easily the best time to give to [insert organization name].
Donate now through December 9th at Colorado Gives Day dot Org.
:30 Announcer Read
What if there was a day when we all came together to celebrate and strengthen our communities?
Well…there is!
It’s Colorado Gives Day …and on this special day, [insert organization name] needs you now more than ever.
At Colorado Gives Day dot org, you can donate to support [short blurb on Colorado Gives Day outcome, e.g., “more children have safe spaces to learn”].
Join the wave of generosity across the state. Give now through December 9th at Colorado Gives Day dot org.
:30 Announcer Read
Colorado is lucky to have a special day when we all come together to celebrate and support our local communities.
It’s Colorado Gives Day…and it’s easily the best day to give.
No matter how much you give, the result is the same – we get to celebrate the magnitude of good that we create together.
Give now at Colorado Gives Day dot Org to [insert organization name] now through December 9th to help [short blurb on Colorado Gives Day outcome, e.g., “more children have safe spaces to learn”].
Put Colorado Gives Day on the map—starting in your own community.
You asked, we listened! Yard sign templates with several design options are now available to help raise awareness of Colorado Gives Day. Use these templates to create signs to inspire your community to give.
Good for Business Challenge
The 2025 Colorado Gives Day Good for Business Challenge is sponsored by Delta Dental of Colorado to inspire business giving in Colorado. You can invite businesses that you work with to join this challenge to help you raise more money for your nonprofit. To start, use these resources to communicate with your business partners.
Email Templates
Partners who participated in last year’s Good for Business Challenge will automatically receive an email to rejoin. The copy below is designed for inviting new partners.
Join the Good for Business Challenge!
This Colorado Gives Day, [Business Name] can make a powerful impact by participating in the Good for Business Challenge, sponsored by Delta Dental of Colorado. Support [Your Nonprofit] by creating your own group giving page. When you raise $1,000 between Nov. 1 and Dec. 9, 2025, you’re automatically entered to win one of 25 $1,000 cash prizes for your chosen nonprofit(s).
Let’s come together to support the nonprofits that make Colorado thrive!
Contact us to learn more. [Include information on how they should contact you.]
Dear [First Name],
Giving is good for business—and imagine the amount of good we can accomplish together!
I’m reaching out to invite [Business Name] to support [Your Nonprofit] by participating in the Good for Business Challenge, sponsored by Delta Dental of Colorado as part of Colorado Gives Day.
What’s the Good for Business Challenge?
When you raise $1,000 between Nov. 1 and Dec. 9, 2025, you’re automatically entered to win one of 25 $1,000 cash prizes for your chosen nonprofit(s).
Why Should [Business Partner Name] Get Involved?
- Inspire your team and ignite a culture of generosity.
- Make a lasting impact on your community while supporting local nonprofits.
- It’s free for your business, and Colorado Gives Foundation can tailor the experience to fit your brand.
- They’ll provide all the tools you need to easily promote the challenge to your team.
Let’s discuss how [Business Partner Name] can play a crucial role in supporting Colorado’s nonprofit community. Can we set up a quick meeting to go over the details?
Looking forward to connecting,
[Your Name]
[Your Contact Information]
How To Videos
Presentation Template
This presentation is designed for meetings with business partners and sponsors to introduce them to the Good for Business Challenge. Customize this template with your nonprofit’s details before making the pitch or presentation to your partners.
